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Animal shelter is putting profiles of dogs and cats on dating apps so they’ll find their “purrfect match”



What’s better than unpleasant first conversations and awkward first dates at that famous restaurant you secretly hate? It’s a simple one-word answer—pets. Find yourself a dog or a cat, and you will no longer spend endless hours swiping left and right for that perfect match on dating apps. And that is precisely why a German animal shelter is putting up profiles of their adorable dogs on dating apps like Tinder.

To set up the attractive profiles, The Munich Animal Welfare Association had professional pictures shot for their resident cats and dogs. An advertising agency helped them out with the charming pictures, that eventually complemented the well-worded bios.

Finally making it to Tinder were 15 animals, which included a black and white cat named Captain Kirk. Like the other animals, Captain Kirk may not be able to go to the movies or do other first-date things, but the cat is more than ready to give heaps of love and companionship to its “purrfect” human match.

As soon as the animal profiles began appearing on people’s Tinder, the right-swipping began and made the idea a huge hit. “The response is insane, it’s exploding everywhere,” said Jillian Moss from the animal shelter, as reported by Reuters. Once somebody swipes right on an animal’s profile, they will be set up on their first “date” with the animal, and this will hopefully lead to a longlasting companionship between the human and their new furry friend.

Talking about how brilliant the idea is, Jillian said, “Quite simply, it’s a lot of fun and better than boring newspaper ads. We thought we’d join the young people and follow the trend on Tinder.”

The special initiative was to help older animals find their forever homes because they are usually the ones who are at the very bottom of the adoption pile. Even though they are great to have around, pet owners do not prefer taking them in just because of their age. Hence, the German animal shelter found a new way to match these lonely animals with other lonely souls on Tinder.

Benjamin Beilke, a senior writer for Agency Territory, explained: “We’ve created profiles for 15 potential pets. It’s important to highlight that many of the animals here are lonely souls.”

Beilke is the one handling all the coordination of the Tinder communication. And he hopes that people will open their hearts and homes to animals for the long haul rather than take them in on a momentary whim. Additionally, animal welfare experts have revealed that pet ownership has significantly increased due to the lockdown; however, they are worried that new owners might leave these animals once the pandemic is over.

“We hope that these animals really find a new partner, a ‘purrfect match’ in the long term and not just for a few weeks,” said Beilke. “There aren’t only lonely souls among humans, but there are also a lot of lonely souls among animals.”