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Pandemic Changes What Renters Want in Apartment Amenities, Plus Other Reports

Published

3 years ago

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PLANO, TX – What apartment amenities did renters prioritize the most during the pandemic? You’d think it was charm and character, like the House Hunters folks say. But not so much.

Zumper crunched the data in search rates and came up with some interesting findings, revealing differences in desired amenities and how generational age groups differed from each other.

Zumper, a San Francisco-based rental platform, also analyzed how much a premium these desired amenities added onto listing prices.

Zumper measured data from December 2019 to December 2020. Its findings:

  • Six of the top-10 amenities with the largest year-over-year search rates were related to outdoor space where one can safely get fresh air. Outdoor space had a +143 percent growth rate in searches. Other most sought-after outdoor-related amenities included Roof Deck at (+91 percent), balcony (+87 percent), garden (+86 percent), swimming pool (+78 percent), and deck (+73 percent).
  • In-unit laundry added the most cost to a listing, averaging $170 or more.
  • Walk-in closets and dishwashers (not walk-in dishwashers) made it the most desired amenities in the Generation Z (ages 18-24) and Millennial 25-40) age groups.
  • Hardware floors were the top amenity that was exclusive to Millenial renters.
  • Gen X (41-46) couldn’t live without swimming pools.
  • Baby Boomers (57-plus) really needed central heat and air (I can vouch for that).

Zumper didn’t have geographic trends in its report. But if it did, yes, the Dallas-Fort Worth renters would require AC. Probably all the generation categories would.

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